A live Physarum model growing a network between three results.

Physarum

Growth that finds the shortest path to revenue.

A GTM and growth practice run by Daniiar Sher.

In 2010, researchers in Japan placed oat flakes where Tokyo's cities sit and let a slime mold loose. Within a day it grew a network close to the real rail system.

It doesn't plan. It sends out many paths, thickens the ones that carry food, and lets the rest fade. That's how I run growth for B2B SaaS.

  • $2M+pipeline built from zero as first sales hire
  • 52% → 1.6%churn after rebuilding customer success
  • $3M+closed revenue across SaaS roles

The method is the mold's

  1. Explore

    Test channels, segments and messages in parallel. Small, cheap, fast.

    • ICP and messaging tests
    • Outbound sequences
    • Content and AI tool experiments

  2. Reinforce

    Put weight behind what converts until it runs without you.

    • Sales enablement reps actually use
    • Playbooks and plays per stage
    • Activation and onboarding flows

  3. Prune

    Cut what doesn't carry revenue, so the strong paths get stronger.

    • Dead channels and busywork
    • Churn drivers
    • Pipeline that only looks alive

Work, with the walkthrough

2026, GTM systems and AISample data

Deal story: every touch behind a 3-year enterprise win

Problem
Attribution debates hide how B2B deals actually close: years, a dozen people, many channels. Nobody can see the whole thing.
What I built
A Claude skill that turns CRM, marketing and call data into a to-scale timeline with decision moments, buying-group entry and repeat/fix plays.
Result
A working skill and template, shown here on sample data, ready to run on a real closed-won export.
Open the live asset

2026, enablement and outboundAnonymised

What 16,000+ cold emails say about why people reply

Problem
Outbound sequences were used for activity tracking, not revenue. No shared view of what good looked like.
What I built
Analysis of 16,000+ emails, a problem-first writing framework, and a multi-market A/B pilot design.
Result
A repeatable framework and test method rolled into enablement for a large sales floor.

Product Fruits, retention and growth

Churn from 52% to 1.6%

Problem
Customers churned before reaching value. CS was reactive.
What I built
Onboarding and health-check motion tied to activation milestones, with proactive CS triggers.
Result
Churn fell from 52% to 1.6%.

Daniiar Sher

Six years in B2B SaaS, mostly as the person who builds the first version of something: the first pipeline, the first CS playbook, the first enablement system a sales floor runs on.

I care more about whether a rep or customer changes behaviour than whether a dashboard looks busy.

  • RevolutSales Enablement, EMEA
  • Automa8eGTM and Sales
  • Product FruitsAE, Head of Sales, Head of CS
  • SaaS Founders ClubGrowth Advisor

Tell me where growth is stuck

Outbound that doesn't convert, reps who don't use the playbook, or users who leave before they get value. Send two lines and I'll reply within a working day.

LinkedIn